The People's Economist with Anthony Chan

The People's Economist with Anthony Chan

The Great Wealth Migration: Gold Has Become Chinese Households’ New Store of Wealth

Former Global Chief Economist for JPMorgan Chase (Ph.D in Economics) & Current Global Keynote Speaker

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Anthony Chan
Jun 23, 2026
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Gold Bar Sales Pitch in China: Getty Image by STR

For much of the past several years, Chinese households have been among the most important drivers of global gold demand. According to the World Gold Council, Chinese households account for 16 to 22% of annual gold demand. A combination of falling confidence in residential property, weak equity market perf…

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